Sport Product Design Protection

In the highly competitive sports equipment market, innovative product designs that enhance athletic performance while creating visually appealing products play a critical role in building brand value. Sports manufacturers invest large sums of money and expertise in developing cutting-edge equipment designs that respond to athletes’ evolving needs and performance standards. 
By registering their sports product designs for industrial design protection, companies can defend themselves against imitators and counterfeiters.  
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Which sports equipment can you register for industrial design protection?

The influence of design in the world of sport is far-reaching. Where image and aesthetics are involved, so too is design, and where new materials emerge, aesthetics or design soon follow. Designs can include athletic shoes, sports bags and sport apparel such as swimsuits, gym and tennis wear.

Many sports equipment and clothing companies are working with fabric manufacturers to solve specific problems. GORE-TEX®, for example, started a revolution in the field of protective outerwear. Sports kits in all disciplines have become lighter and more comfortable. The X-Static® fabric, the result of ten years of research and testing, incorporates silver fiber that wicks away heat and moisture from the skin to keep the athlete dry and more comfortable. Other advanced fabrics insulate and offer protection against wind and water – properties that are particularly important for athletes operating in cold weather climates. 

Why protect sports products’ designs with an industrial design?

Sports products’ industrial designs offer many benefits including:

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Conditions to protect the design of sports equipment

To register sports equipment for industrial design protection, the design must be:

  • new,
  • original,
  • independently created by the designer. 

Protecting sports product designs internationally

In most countries, an industrial design must be registered in order to be protected under industrial design law. However, protection is given only in the country where the design is registered. WIPO's Hague System provides an easy and cost-effective way to obtain protection for sports product designs in multiple countries.